• Over

    140

    Completed
    Projects

  • With

    100%

    ★★★★★
    Reviews

  • More Than

    20,000

    Support
    Interactions

  • And

    10

    Years of
    Experience

Featured Projects

A showcase of my work, with testimonials from clients who've experienced it firsthand.

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Project Pricing

Tailored Shopify projects designed to drive revenue, improve performance, and deliver a mobile-first experience.

Optimized Store Redesign

Transform an Existing Shopify Store into a High-Performing, Growth-Driven Experience

Starting at $10,000 CAD


Ideal for

  • Established Shopify stores
  • Businesses doing $500k+ per year
  • Brands seeking a modern, organized, and scalable storefront

Scope

  • UX and information architecture redesign
  • Theme rebuild or upgrade
  • Homepage, navigation, and content restructuring
  • App cleanup and re-configuration
  • Performance and usability improvements

Support

  • Staging, QA, and launch support
  • Post-launch issue resolution
  • Email-only communication throughout

Foundational Store Build

Launch a Premium Shopify Store Designed for Long-Term Growth and Scalability

Starting at $15,000 CAD


Ideal for

  • New merchants ready to launch their first Shopify store
  • Brick-and-mortar businesses expanding online
  • Brands seeking a scalable storefront from day one

Scope

  • Full UX and information architecture design
  • Customized theme-based Shopify setup
  • Homepage, navigation, and content structure from scratch
  • App setup, configuration, and workflow optimization
  • Performance and usability best practices implemented

Support

  • Staging, QA, and launch support
  • Post-launch issue resolution
  • Email-only communication throughout

Platform Migration Service

Seamlessly Move Your Store from Any Platform to Shopify with Minimal Risk

Starting at $20,000 CAD


Ideal for

  • Businesses moving from another platform to Shopify
  • Stores with existing SEO, data, or operational complexity
  • Teams that want a carefully managed transition

Scope

  • Mandatory Audit & Strategic Review
  • Migration of products, collections, customers, and orders
  • Theme rebuild or strategic revamp
  • App and system configuration
  • SEO risk mitigation best practices

Support

  • Extended pre- and post-launch support
  • Monitoring during launch window
  • Email-only communication throughout

Audit & Strategic Review

Expert Review of Your Store to Unlock Revenue and Conversion Opportunities

Starting at $2,000 CAD


Ideal for

  • Businesses considering a redesign or migration
  • Stores that have grown and feel harder to manage
  • Owners who want clarity before committing to a larger project

Scope

  • UX and conversion review
  • Theme, app, and technical assessment
  • Performance and structure evaluation
  • Prioritized recommendations and next steps
  • Audit price deducted from future redesign or migration fee

Support

  • Guidance on recommended scope and timing
  • Written audit summary
  • Email-based follow-up for clarification

Expert Stewardship Plan

Ongoing Support to Keep Your Store Optimized, Stable, and Growing

Starting at $1,000 CAD /mo


Ideal for

  • Businesses without in-house Shopify expertise
  • Any store recently launched or updated
  • Brands seeking continuity, stability, and proactive guidance

Scope

  • Ongoing fixes, updates, and small improvements
  • UX, navigation, and conversion enhancements
  • App setup, cleanup, configuration, and maintenance
  • Performance optimization suggestions
  • Regular store checkups

Support

  • Quarterly audit summary
  • Optional priority response tier
  • Email-only communication throughout

Focused Store Session

Get Expert Guidance or Complete a Key Task in a Single Afternoon

Starting at $500 CAD


Ideal for

  • Completing one focused task without a full project
  • Small technical, design, or content updates
  • Getting clarity on a single challenge or bottleneck

Scope

  • Make minor layout, navigation, or content updates
  • Configure or troubleshoot a single app or feature
  • Update products, collections, or page content
  • Perform minor styling or theme tweaks
  • Hands-on guidance while changes are implemented

Support

  • Up to 4 hours of dedicated work
  • Flexible scheduling within 2 business days of booking
  • Email-based follow-up with task summary

Getting Started

These checklists help you prepare for your project and ensure a smooth, efficient process.

Core Requirements (All Projects)

Before starting any project, I’ll need:

  • Access to your Shopify store, or I can create a new development store.
  • Login credentials for domains and hosting (if applicable).
  • Brand assets (logos, typography, colors).
  • Content for pages (About, Contact, Policies, etc.).
  • Product information spreadsheet (name, SKU, price, description, images, variants, categories/tags, inventory, weight).
  • Theme selection (don’t purchase yet — I’ll advise on the best option).

Redesigns

  • Any new content (images, videos, text) for homepage or product pages.
  • List of new features or functionalities.
  • List of apps that will need to be reconfigured.

New Stores

  • Inclusive list of product categories/subcategories.
  • Brand graphics: slideshow images, logos, banners, badges.
  • Domain purchased and ready to connect.
  • Optional: examples of websites you admire for style or functionality.

Migrations

  • Audit & Strategic Review (mandatory for all migrations).
  • Login credentials for current ecommerce platform (Shopify, WooCommerce, BigCommerce, Magento, etc.).
  • Order history importance (critical, optional).
  • SEO importance (critical, flexible, or not a priority).

Scope of Services

End-to-end Shopify expertise covering strategy, structure, execution, and long-term stability.

Platform Setup & Configuration

  • Product, collection, and content setup.
  • Navigation menus and site structure.
  • Theme setup, rebuilds, and upgrades.
  • App setup, cleanup, configuration, and troubleshooting.
  • Payment gateways, checkout, notifications, and policies.
  • Shipping, local delivery, in-store pickup, and tax configuration.
  • Markets, currencies, and multilingual setup.
  • Digital gift cards and store settings.

Migrations & Technical Work

  • Migration of products, collections, orders, customers, pages, and blogs.
  • Domain setup and DNS changes.
  • Redirects and launch coordination.
  • Platform cleanup and structural optimization.

UX, Performance & Guidance

  • UX and conversion-focused improvements.
  • Performance and usability best practices.
  • Content proofreading and structure refinement.
  • App and workflow recommendations
  • Post-launch platform guidance and clarification.

Investment

Upfront investment clarity, with no hidden fees or surprises once a project is underway.

Pricing Transparency

  • All service pricing is clear and upfront, as listed in the pricing grid.
  • For larger or highly complex projects, I may provide custom quotes.
  • All work is priced per project, not per hour.
  • Pricing reflects responsibility, complexity, and outcomes — not time tracked.
  • This allows efficient execution without incentivizing unnecessary delays.

Other Costs to Consider

Policies

Defined terms that ensure fairness, accountability, and a smooth working relationship.

Payment Terms

  • Typically, full payment is required upfront.
  • For larger projects, split payments may be negotiated before starting.
  • Accepted payment methods include E-Transfers (for Canadian clients), and PayPal (credit/debit).

Refunds & Guarantees

  • Due to the bespoke nature of premium Shopify projects, all sales are final.
  • I am committed to completing your project efficiently, on time, and to the highest standard.

Scope Changes & Additions

  • Small additions are often accommodated without issue.
  • Larger or material scope changes are reviewed collaboratively.
  • Any adjustments are handled case-by-case to ensure fair use of time.
  • No surprise charges — scope changes are discussed before proceeding.

Working Hours & Availability

  • Regular availability: Monday–Friday, 12PM–8PM Pacific Time.
  • Canadian statutory holidays are observed.
  • Weekend or holiday launches can be accommodated if planned in advance.
  • Asynchronous communication means you don’t need to be online at the same time.

Project Execution

A structured, async workflow designed to keep projects moving efficiently without unnecessary meetings.

Edits & Revisions

  • Feedback is encouraged throughout.
  • Most adjustments are completed within 1–2 revisions.
  • Additional requests outside of original scope are handled on a case-by-case basis.

Project Timelines

  • Redesigns or full builds: ~30 days on average (depends on scope).
  • Migrations: 4–6 weeks for moderate complexity; larger stores may take longer.
  • Focused sessions: 1 afternoon, up to 4 hours of work.

Development Stores

  • I typically start on a Shopify development store (for new stores & migrations), which allows setup without monthly Shopify fees.
  • Development stores cannot process sales until converted to a regular Shopify plan.

Communication & Work Style

  • I work primarily via email, providing detailed updates with screenshots, links, and/or videos.
  • This allows async collaboration across time zones and ensures fast, organized, and documented project management.
  • I typically respond within one business day, often sooner.

International Clients

  • I work with clients worldwide. Projects are fully supported remotely.

Post Launch

Support structures that ensure your store continues performing beyond the initial project.

Continuing Support

  • After launch, I provide guidance for store operations, app recommendations, and minor updates.
  • For ongoing needs, the Expert Stewardship Plan ensures proactive optimization and priority support.
  • Alternatively, for one-off or standalone requests, you can book a Focused Store Session.

Reviews & Portfolio

  • You are welcome, but not required, to leave a review.
  • Sites may appear in my portfolio/homepage unless you request otherwise.
  • Being featured provides a mutually beneficial backlink and visibility.

Branding & Attribution

  • “Designed by SW" (Stephen’s World) may be appended to copyright text in footers.
  • “Powered by Shopify” is enabled by default on all Shopify themes.
  • Both can be removed at your request — no obligation.

Transparency

An overview of my background, Shopify experience, and professional affiliations, so you understand exactly who you’re working with.

Shopify Relationship

  • I am a certified Shopify Expert / Shopify Partner.
  • I am not an employee of Shopify; my recommendations are independent.
  • Shopify may provide leads, and for new stores, I may receive a small portion of their subscription fees.

App & Theme Recommendations

  • I do not receive commissions or kickbacks from any apps, themes, or tools I recommend.
  • My suggestions are based solely on client needs and best practices.

Referrals

While there is no official referral program, I am open to discussing commissions for multiple referrals via email.

Background & Location

  • Based in Maple Ridge, British Columbia, Canada.
  • Bachelor’s degree from the University of British Columbia (UBC), graduated in 2015.
  • Former Shopify Guru (Customer Support Representative - Call Center) from 2015 to 2017.
  • Supported merchants through Shopify’s internal support system.
  • Hands-on experience resolving thousands of real-world Shopify store issues.
  • This background informs a practical, stable, and scalable approach to store building.

Troubleshooting

What to do if something urgent happens, and how issues are realistically handled on Shopify.

Emergency Procedures

  • Shopify provides 24/7 live support for urgent platform issues.
  • Most emergencies are rare and can be resolved via my guidance during normal business hours.
  • For critical issues (deleted products, hacks), I provide troubleshooting and guidance, but cannot control third-party outages.